ABOUT US

About

Project Viral is a next-generation record label born from the union of several independent labels and experienced industry creators — including musicians, producers, and marketers with years of expertise. Our mission is simple: to turn every release into a hit.

Partnered with Purple Crunch Records (PCR) and supported by SoundOn, the official music distribution platform of ByteDance (TikTok), Project Viral provides artists with global reach, data-driven marketing, and the creative freedom they deserve.

We believe in the power of virality — not by chance, but by design. Every project under Project Viral is built to rise, resonate, and redefine the sound of the new digital era.

Project Viral — where every song becomes a movement.